The software can integrate with Google Ads, Bing Ads, and other major ad platforms. WordStream’s PPC Advisor is targeted to small business owners who want to take advantage of PPC properly but do not have the finances to staff experts or hire advisors. Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter PPC Management Tools WordStream PPC AdvisorĬost:$264/month for 12-month plans, $299/month for 3-month plans, or $2,928 for an annual pre-paid subscription. To help you develop a less time-consuming and more profitable PPC process, this blog post highlights 12 PPC management tools and software. Many of these tools fall into the categories of general PPC management, bid management, or reporting. Some are low-priced, while others offer automated features to limit the need for unnecessary human involvement. Luckily, if you’re looking to cut down on these tasks and make room for new projects, there is a long list of tools that can be used to build, manage, monitor, and adjust your campaigns, bids, and budgets. If you have a lot of other marketing tasks on your plate, this process can seem daunting.
After the launch, you’ll need to monitor the campaigns, edit aspects of them as necessary, and occasionally adjust your budget. If you’re a PPC marketer, you might know how time-consuming these campaigns can be.īefore you even launch a campaign, you should take time to consider keywords, what competitors are bidding on, and how much you’ll be willing to spend. WordStream reports, for example, that the average small business loses 25% of their PPC budget on wasted spend. If you don’t have a strong strategy or monitor your campaigns, you could lose precious dollars. Although PPC sounds like a great opportunity, creating profitable campaigns can cost you time, effort, and money.
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